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There are obviously many benefits to running your own online business, however, there are also some pitfalls. If you have a “real world” store, you have the opportunity to get new customers simply by being where you are. In the online world, that isn’t the case. Without specific marketing, presence & branding, and other IT strategies, you are unlikely to get any significant traffic. As such, online businesses require a little more effort in these areas to make sure people find them. There are some things you can do to even the playing field. Here are some of my top strategies to bring more visitors to your business website.
Give them a Good Reason to be There
One mistake that many business owners make is they cater their website to what they like. Instead, consider designing it for your target market and what they want and need. Everything there needs to stir their interest and give them something for their time. Take a look at your site, and think about who you want to speak to. Is there enough there to encourage a person to visit and explore? What is it that will make them open their purses?
If you want to get people’s attention in the crowded internet space, make it worth their while to invest their time. Deals, new content, blogs, a website that avoids annoying sales tactics, and genuine connection to your potential customers will get you a following. That means they will come back, and they will likely buy from you in the future.
Put All Eyes On You
The more people who see your website, the more visitors you’ll have. Yes, it’s simple math. How do people find websites in this day and age? They have a specific need or interest, and they search for it in a search engine such as Google. As such, it’s important that you rank well on the search results page for the topics your business specializes in.
Keep in mind, when people search, most don’t look beyond the first page. If you rank on page three, four, or beyond, you’ll find it tough to draw trusting visitors. To move up the search rankings, do some research into modern SEO techniques or consider working with a company like SEOExplode.com. SEO is one of those things that can make or break an online specific business.
Use the Power of Social Media
Using a microphone to get your message across would be pointless if there were no-one in the vicinity. If you want people to pay attention, speak where the people are. In the digital world, that means social media platforms. A well-curated and managed social media campaign can do great things for your business! As with your website, though, that traffic and following won’t just happen. You need to produce excellent content and show consistency and perseverance.
If you build up a larger social media following, you’ll find your website numbers going up, too. Using appropriate branding techniques, hashtags, and social selling will also help to boost the attention you get online. Network as much as you can with other like-minded people and businesses. That means, take the time to support others and they will support you back.
