When you start an ecommerce business, features such as SEO and web development get the attention and traditional techniques may get overlooked. The reason this happens is that search engine optimization is incredibly effective. However, should a digitally-operated company shun traditional strategies? The answer is no, and supply chain management is the reason. With this method, an ecommerce platform can benefit just as much as it can with content marketing and video content. Here are 4 reasons to apply supply chain management to ecommerce.
Apply Supply Chain Management To Ecommerce #1: It Boosts Customer Service
When you sell products and services, your reputation is at the mercy of your customers. Their overall satisfaction will affect their feedback. Over the years, consumers have become more demanding as customer service has increased. For instance, the least a person expects is the correct order to be delivered on time. But, on time doesn’t mean from 9:00 am to 7:00 pm any longer because of individual time slots. With SCM, it is easier to sort packages together and get them out on time. Even if they expect it, a prompt delivery will make them happy.
Apply Supply Chain Management To Ecommerce #2: It Reduces Costs
Do you want to know why there are supply chain online courses offered throughout the country? It’s because SCM can significantly lessen the cost of running a business. Anyone in business knows that cutting expenses is a priority. With supply chain management, it is possible to reduce overhead and inventory costs. By creating a viewable and efficient chain, there is no reason to buy unnecessary products in bulk. They can also get deliveries to manufacturers to ensure there isn’t a shortage.
Apply Supply Chain Management To Ecommerce #3: It Increases Profit
The obvious end game of cutting costs is an increase in profit. Normally, new businesses don’t make money for well into their second year. There are many reasons for this treading water stage. Supply chain management can reduce chain costs early on and help to tap into profitable revenue streams. Cscmp.org offers the cereal example, where a 1% decrease in supply costs could result in $13 million extra cash flow. And, that is only a tiny percentage. If the figure was 5%, you could multiply the cash flow number by five.
Apply Supply Chain Management To Ecommerce #4: It Tackles Pollution
In 2005, 33% of carbon emissions were a result of transportation. Of course, an eCommerce business has a huge part to play in this because delivery is integral to the process. If you are wondering why this can help, you need to think about the current climate. Today, the majority of people are interested in the environment. With control of the supply, you can make decisions to recycle more or burn fewer gases. Then, you can advertise your efforts on your website. It is a small thing for the customer, but it makes a big difference to know the supplier they use is eco-friendly.