This post was a collaboration and may contain affiliate links. More and more women are taking the leap into business ownership. This is amazing news! The more strong women leaders that march forward with their ideas and innovations, the better our future looks. There are, however, roadblocks along the way to creating a strong, successful business for anyone. I’ve compiled a short list and some tips that will help you navigate through the jungle that is biz ownership. Here are 4 powerhouse success moves for small businesses.
Powerhouse Success Moves For Small Businesses #1: Stay in Your Lane
When it comes to generating revenue, there is a sweet spot for everyone. The trick is knowing what and where it is. In my experience, it’s always best to “stay in your lane” by sticking to what you do best. Though I’m all for diversity in the market, when you first start a small business you have to brand yourself authentically. That means trusting your deep passions and presenting products and services that you feel good about. This is where you sit down and soul search for your bulls-eye plan and how you will implement it.
Powerhouse Success Moves For Small Businesses #2: Know Your Your Business
Even if you are the only employee in your company, you need to know the depth, width, and ceiling of your business. This gets even more complicated if you have a staff. Those people are counting on you to not only keep the business afloat but pay their salaries. Things like how much to pay people and what to charge customers are things you need to know. Businesses like Croner are there to help you make quality business decisions like this.
Make sure you keep up with industry and market trends to stay viable in the future. At the rate things change in business and online, you will need to stay flexible and sharp. It’s a good idea to take everything from advice to criticism from those who have done what you want to do. A successful business is mostly made of determination and the willingness to work your ass off to meet goals. This “knowing” that you are making the right choices will come with practice and experience.
Powerhouse Success Moves For Small Businesses #3: Hire Well
You are only as strong as your weakest link. Some owners precariously add to their business without really thinking about the consequences. They hire random, inexperienced employees that do nothing much more than warm seats. Keep your ears and eyes peeled for potential hires that can help you meet your business goals. One of the key elements of hiring well is knowing how to interview well. If you ask the right questions, you will get enough information to make a quality decision.
Powerhouse Success Moves For Small Businesses #4: Be 100% Yourself
Just as with your personal life, you should be as true to yourself as you can so you don’t get burned out and frustrated. Additionally, no one wants to work with or buy from someone who is fake and untrustworthy. Remain as relatable and personable as possible to your employees, vendors, and clients. Don’t get me wrong, you still have to be the boss but be one who earns respect.